Beauty and Morality

When we first see the elephant man without his burlap mask in David Lynch’s 1980 film, our first impression is that he is ugly. We then come to understand throughout the movie that he is a beautiful person. This extreme example represents the confusion in which we often find ourselves between morality and beauty. People … More Beauty and Morality

Quotidian Aesthetics: The Design Paradigm

I have long-believed that aesthetics should be part of our everyday lives, and then philosophers started publishing books and articles about this idea I took for granted. However, I see that the literature in aesthetics did not always warrant such a conclusion, especially with an overwhelming focus on the arts. The “Everyday Aesthetics” movement in … More Quotidian Aesthetics: The Design Paradigm

Review of The Experience of Beauty in the Middle Ages

THE EXPERIENCE OF BEAUTY IN THE MIDDLE AGES. By Mary Carruthers. Oxford: Oxford University Press, 2013. Pp. xii+233. Hard Cover $150.00, ISBN: 9780199590322.             Most ideas from the Middle Ages are entangled in their views of theology and morality, at least that is how we often perceive it. We approach medieval ideas with the belief … More Review of The Experience of Beauty in the Middle Ages

Consumer Taste

Theories of aesthetic taste have been developed in the fields of philosophy, psychology, and sociology. But market and consumer research has not spent as much time developing theories of aesthetics taste to put into their different practices. Wayne D. Hoyer and Nicola E. Stokburger-Sauer opened this discussion in their article, “The Role of Aesthetic Taste … More Consumer Taste

Three Design Conditions of Thomas Aquinas

The concept of design entered new arenas in contemporary society. Design in traditional fields, like architecture, has clearly changed as exemplified by modern architectural feats. And design has entered areas that didn’t even exist years ago, like web design. With new developments and changes in culture, design demonstrates those change. However, there are some principles of design that … More Three Design Conditions of Thomas Aquinas

The Aesthetics of Business

An aesthetic judgment, according to John Dobson, consists of five elements: disinterest, subjectivity, inclusivity, contemplativity, and internality. In his article “Aesthetics as a Foundation for Business Activity” (2007, Journal of Business Ethics), Dobson explains how businesses today need to consider aesthetics in their business practices. People (i.e., consumers) are no longer satisfied with the simple logical, … More The Aesthetics of Business