Extravagant Evolution

Natural selection is the process organisms adapt to their environment to give them a better chance at survival. Though he proposed and defended this theory, Charles Darwin did not believe it could explain everything. That’s why he also proposed sexual selection, by which he meant that females choose the most appealing males and males evolve … More Extravagant Evolution

Consumer Taste

Theories of aesthetic taste have been developed in the fields of philosophy, psychology, and sociology. But market and consumer research has not spent as much time developing theories of aesthetics taste to put into their different practices. Wayne D. Hoyer and Nicola E. Stokburger-Sauer opened this discussion in their article, “The Role of Aesthetic Taste … More Consumer Taste

Three Design Conditions of Thomas Aquinas

The concept of design entered new arenas in contemporary society. Design in traditional fields, like architecture, has clearly changed as exemplified by modern architectural feats. And design has entered areas that didn’t even exist years ago, like web design. With new developments and changes in culture, design demonstrates those change. However, there are some principles of design that … More Three Design Conditions of Thomas Aquinas

Details that Matter

Michael Bond has written a piece for the BBC discussing the hidden ways that architecture can affect our well-being. Drawing from current studies from neuroscience and psychology, Bond examines how small details on buildings can have a big affect on people. One notable study, conducted by Colin Ellard, showed that people are negatively affected by … More Details that Matter

Engineering Aesthetics: Beautifying Practical Solutions

Engineering, we might think, is simply the application of math and science to solve practical problems. However, there exists an intimate connection with aesthetics. Rolf Faste—in his article “The Role of Aesthetics in Engineering”—mentions that the word ‘aesthetics’ has its origins in ancient Greek with the idea of sense perception. To understand the importance, he … More Engineering Aesthetics: Beautifying Practical Solutions