Aesthetic Intelligence, Part 2

A previous post discussed the importance of considering aesthetics in business from the book Aesthetic Intelligence: How to Boost It and Use It in Business and Beyond by Pauline Brown. I wanted to follow up that entry with some insights from this book on how to develop aesthetic intelligence, specifically how to better curate your … Continue reading Aesthetic Intelligence, Part 2

Aesthetic Intelligence, Part 1

Beauty, and aesthetics more generally, is often considered to be nonessential. A pragmatic person may think aesthetics are unimportant, if something works. A humanitarian may think what's really important is that people are fed, clothed, and sheltered. A medical person may believe that health is the key concern for people. While all these elements are … Continue reading Aesthetic Intelligence, Part 1

The Aesthetics of Business

An aesthetic judgment, according to John Dobson, consists of five elements: disinterest, subjectivity, inclusivity, contemplativity, and internality. In his article "Aesthetics as a Foundation for Business Activity" (2007, Journal of Business Ethics), Dobson explains how businesses today need to consider aesthetics in their business practices. People (i.e., consumers) are no longer satisfied with the simple logical, … Continue reading The Aesthetics of Business