Dislike and Taste

When discussing taste, we often speak about good or bad taste as if they are passively present in a person. "You either have good taste, or you don't." But what we choose to experience, and either like or dislike, is part of the process of developing taste. What it means to dislike something has not … Continue reading Dislike and Taste

Eating and the Tasteful Subject

One of the more fascinating books I’ve read recently is Lauren F. Klein’s An Archive of Taste: Race and Eating in the Early United States. Klein writes that “in the late colonial era and into the early republic, America’s cultural and political leaders identified a causal relation between the cultivation of the American palate and … Continue reading Eating and the Tasteful Subject

Taste Maps for Brands

For brands to stay relevant and successful, learning the tastes of customers is imperative. Taste influences how people see and act in the world. Taste is a reflection of our selves and a way to see what other people value. This idea led Stephen Bayley to describe taste as "a window and a mirror." "The … Continue reading Taste Maps for Brands

Curating Your Brand’s Aesthetic

The idea of curation has long been connected with the art world. We may picture someone making decisions about which art to hang in a gallery, which works fit in with a particular theme, or which artists to endorse or ignore. Curators could provide the breakthrough an artist needed to launch their career, or they … Continue reading Curating Your Brand’s Aesthetic

Ugliness and Climate Solutions

How aesthetics impacts our decision-making is often ignored or overlooked. Some researchers, for example, have claimed that our feelings (i.e., aesthetic responses) account for 85 percent of our decision-making for retail purchases. Another example from clothing helps to illustrate this point further. In Everyday Aesthetics, Yuriko Saito describes how natural fibers, such as wool and … Continue reading Ugliness and Climate Solutions

Aesthetic Intelligence, Part 2

A previous post discussed the importance of considering aesthetics in business from the book Aesthetic Intelligence: How to Boost It and Use It in Business and Beyond by Pauline Brown. I wanted to follow up that entry with some insights from this book on how to develop aesthetic intelligence, specifically how to better curate your … Continue reading Aesthetic Intelligence, Part 2

Consumer Taste

Theories of aesthetic taste have been developed in the fields of philosophy, psychology, and sociology. But market and consumer research has not spent as much time developing theories of aesthetics taste to put into their different practices. Wayne D. Hoyer and Nicola E. Stokburger-Sauer opened this discussion in their article, "The Role of Aesthetic Taste … Continue reading Consumer Taste

Taste: Universal and Cultural

Beauty is the eye of the beholder. Regardless of what truth is contained in that statement, it is far too simple. The most common argument (not necessarily the best) is the a version of the following: people disagree about which objects are beautiful; therefore, beauty must be wholly subjective. And one's taste is subjective by … Continue reading Taste: Universal and Cultural

Extravagant Evolution

Natural selection is the process organisms adapt to their environment to give them a better chance at survival. Though he proposed and defended this theory, Charles Darwin did not believe it could explain everything. That's why he also proposed sexual selection, by which he meant that females choose the most appealing males and males evolve … Continue reading Extravagant Evolution

Lebanon’s Sursock Museum

In 1961, the Sursock Museum opened, according to the will of Nicolas Ibrahim Sursock. He wanted to leave his estate as a museum to help define the public taste in Lebanon. Maru Pabón reviews a recent exhibition titled Ten Stories from the Sursock Museum Collection 1923 – 2016. It is set up as ten stories (or … Continue reading Lebanon’s Sursock Museum