Aesthetic Intelligence, Part 2

A previous post discussed the importance of considering aesthetics in business from the book Aesthetic Intelligence: How to Boost It and Use It in Business and Beyond by Pauline Brown. I wanted to follow up that entry with some insights from this book on how to develop aesthetic intelligence, specifically how to better curate your … Continue reading Aesthetic Intelligence, Part 2

Consumer Taste

Theories of aesthetic taste have been developed in the fields of philosophy, psychology, and sociology. But market and consumer research has not spent as much time developing theories of aesthetics taste to put into their different practices. Wayne D. Hoyer and Nicola E. Stokburger-Sauer opened this discussion in their article, "The Role of Aesthetic Taste … Continue reading Consumer Taste

Taste: Universal and Cultural

Beauty is the eye of the beholder. Regardless of what truth is contained in that statement, it is far too simple. The most common argument (not necessarily the best) is the a version of the following: people disagree about which objects are beautiful; therefore, beauty must be wholly subjective. And one's taste is subjective by … Continue reading Taste: Universal and Cultural

Extravagant Evolution

Natural selection is the process organisms adapt to their environment to give them a better chance at survival. Though he proposed and defended this theory, Charles Darwin did not believe it could explain everything. That's why he also proposed sexual selection, by which he meant that females choose the most appealing males and males evolve … Continue reading Extravagant Evolution

Lebanon’s Sursock Museum

In 1961, the Sursock Museum opened, according to the will of Nicolas Ibrahim Sursock. He wanted to leave his estate as a museum to help define the public taste in Lebanon. Maru Pabón reviews a recent exhibition titled Ten Stories from the Sursock Museum Collection 1923 – 2016. It is set up as ten stories (or … Continue reading Lebanon’s Sursock Museum

Aesthetic Taste

An encyclopedia entry by Michael Spicher: Aesthetic Taste. This article explores some early foundations for later theories of taste in the ancient and medieval worlds. The largest section of this essay emphasizes what has been called the century of taste, the 18th century. Many of these philosophers are lesser known. Then, it delves into the … Continue reading Aesthetic Taste

The Rising Stairs of Beauty

One goes always upwards for the sake of this Beauty, starting out from beautiful things and using them like rising stairs. - Plato, Symposium, 211c In the Summer 2017 issue of ArchitectureBoston, Michael Spicher presents some philosophical reflections on striving for beauty, even though we may not have a perfect definition of it. For the article … Continue reading The Rising Stairs of Beauty