Seeking the Familiar with a Twist

People prefer what is familiar to them. Scholars call this the "mere exposure effect." Philosopher Bence Nanay explains: "The more you are exposed to something, the more you tend to like it. Just the mere exposure to something changes your preferences. And this happens even if you are not aware of what you are exposed … Continue reading Seeking the Familiar with a Twist

Quality Improvement for Healthcare

Quality can be an ambiguous word when people approach from different perspectives. What makes a quality car? It could be how long it will last; how fast it will go; how much it can haul. What makes a quality movie? Answering this question might require us to differentiate between genres, such as horror, comedy, action, … Continue reading Quality Improvement for Healthcare

Positive and Negative Aesthetics

An aesthetic impact is powerful. From advertising influencing our decisions to political leaders instigating action, aesthetic motivations form a core compulsion of our lives, including for ethical or global issues. People often want to believe that they act only with good reason, since our emotions are frivolous. In "Taste, Foodways, and Everyday Life," Tim Waterman … Continue reading Positive and Negative Aesthetics

TikTok Aesthetics

Our personal taste—for example in art, fashion, or music—does not develop by accident; it is not passive. People choose what they view, wear, and follow. But companies and organizations know how to exploit our natural desires for beauty and aesthetics. Before the Internet became a household necessity, people often trusted a friend or family member … Continue reading TikTok Aesthetics

Virtue and the Beautiful

The relation between morality and beauty continues to capture attention. Philosophers, especially moralists like Anthony Cooper (aka Shaftesbury), connected the ability to comprehend beauty to a person's virtue. Making this explicit, Shaftesbury referred to this innate ability to understand beauty as the moral sense. Part of the basis for this belief was the idea that … Continue reading Virtue and the Beautiful

Aesthetics and New Product Design

The BOLTGROUP, located in Charlotte, NC, offers some insight into when in the design process should people consider aesthetics. The short answer is right away. On their website, they offer a slew of insightful articles about design practice and other ideas. One short essay, called "When to Address Aesthetics in Your NPD Process," stood out. … Continue reading Aesthetics and New Product Design

What is Aesthetic Taste?

Theories of taste ran rampant in the eighteenth century, but things have settled down a bit in academic circles. Despite all the books on aesthetics, few people (if any) have offered new theories of aesthetic taste. Yet we live in a time where the exercise of taste has become quite pervasive. Content creators and audiences … Continue reading What is Aesthetic Taste?

On Cuteness

Guest post by P. Winston Fettner Cuteness, it seems, is more important than it's been given credit for. It's place in evolutionary aesthetics is essential, not only for its role in developing Darwinian and empirical approaches to aesthetics, but also in the application of evolutionary aesthetics to ethics, even suggesting a contribution to the ethics … Continue reading On Cuteness

Beauty: Objective or Subjective

Historically, philosophers wrote systems of philosophy that tried to connect the different branches—metaphysics, epistemology, ethics, aesthetics, and political philosophy—unifying the branches top each other. Steadily in the twentieth century, the academy became hyper-specialized. A few have attempted to systematically look at philosophy as whole again, as illustrated by Crispin Sartwell's 2017 book, Entanglements: A System … Continue reading Beauty: Objective or Subjective

Dislike and Taste

When discussing taste, we often speak about good or bad taste as if they are passively present in a person. "You either have good taste, or you don't." But what we choose to experience, and either like or dislike, is part of the process of developing taste. What it means to dislike something has not … Continue reading Dislike and Taste