People prefer what is familiar to them. Scholars call this the "mere exposure effect." Philosopher Bence Nanay explains: "The more you are exposed to something, the more you tend to like it. Just the mere exposure to something changes your preferences. And this happens even if you are not aware of what you are exposed … Continue reading Seeking the Familiar with a Twist
Tag: beauty
Quality Improvement for Healthcare
Quality can be an ambiguous word when people approach from different perspectives. What makes a quality car? It could be how long it will last; how fast it will go; how much it can haul. What makes a quality movie? Answering this question might require us to differentiate between genres, such as horror, comedy, action, … Continue reading Quality Improvement for Healthcare
Why Aesthetics Should Drive the Metaverse
Prior to 2020, the word 'metaverse' was not commonly used, especially not in daily discourse. That changed during the Covid-19 pandemic as many things transitioned online temporarily, and some for good. Suddenly, the metaverse became a buzzword people see and hear everywhere. Companies started hiring metaverse officers, and some people began claiming expertise in something … Continue reading Why Aesthetics Should Drive the Metaverse
TikTok Aesthetics
Our personal taste—for example in art, fashion, or music—does not develop by accident; it is not passive. People choose what they view, wear, and follow. But companies and organizations know how to exploit our natural desires for beauty and aesthetics. Before the Internet became a household necessity, people often trusted a friend or family member … Continue reading TikTok Aesthetics
Virtue and the Beautiful
The relation between morality and beauty continues to capture attention. Philosophers, especially moralists like Anthony Cooper (aka Shaftesbury), connected the ability to comprehend beauty to a person's virtue. Making this explicit, Shaftesbury referred to this innate ability to understand beauty as the moral sense. Part of the basis for this belief was the idea that … Continue reading Virtue and the Beautiful
The Beauty of Green Design
Described by many as larger than life, Lance Hosey pushed for higher levels of excellence and beauty by architects and designers. He passed away in 2021, but he left a legacy of advocating for the use of aesthetics in green (or sustainable) design. Within his context of design, he held to a core idea that … Continue reading The Beauty of Green Design
What is Aesthetic Taste?
Theories of taste ran rampant in the eighteenth century, but things have settled down a bit in academic circles. Despite all the books on aesthetics, few people (if any) have offered new theories of aesthetic taste. Yet we live in a time where the exercise of taste has become quite pervasive. Content creators and audiences … Continue reading What is Aesthetic Taste?
The Beautiful Business
Tom Morris, philosopher to the business world, wrote an excellent book a while back called, If Aristotle Ran General Motors. The title, as he notes early on, is meant to be more symbolic than literal, with Aristotle standing in for philosophy and General Motors standing in for any business. What Morris presents is a way … Continue reading The Beautiful Business
On Aesthetic Intelligence
In 2009, Rochelle Mucha published her book exploring "aesthetic intelligence." Mucha appeals to the origin of the word 'aesthetics,' rather than its current use in disciplines like philosophy. Aesthetics referred to the knowledge gained by the senses. Part of the motivation of her book is to show the value of getting all of our senses … Continue reading On Aesthetic Intelligence
Beauty: Objective or Subjective
Historically, philosophers wrote systems of philosophy that tried to connect the different branches—metaphysics, epistemology, ethics, aesthetics, and political philosophy—unifying the branches top each other. Steadily in the twentieth century, the academy became hyper-specialized. A few have attempted to systematically look at philosophy as whole again, as illustrated by Crispin Sartwell's 2017 book, Entanglements: A System … Continue reading Beauty: Objective or Subjective