Articles

Quality Improvement for Healthcare

Quality can be an ambiguous word when people approach from different perspectives. What makes a quality car? It could be how long it will last; how fast it will go; how much it can haul. What makes a quality movie? Answering this question might require us to differentiate between genres, such as horror, comedy, action, … Continue reading Quality Improvement for Healthcare

Positive and Negative Aesthetics

An aesthetic impact is powerful. From advertising influencing our decisions to political leaders instigating action, aesthetic motivations form a core compulsion of our lives, including for ethical or global issues. People often want to believe that they act only with good reason, since our emotions are frivolous. In "Taste, Foodways, and Everyday Life," Tim Waterman … Continue reading Positive and Negative Aesthetics

Why Aesthetics Should Drive the Metaverse

Prior to 2020, the word 'metaverse' was not commonly used, especially not in daily discourse. That changed during the Covid-19 pandemic as many things transitioned online temporarily, and some for good. Suddenly, the metaverse became a buzzword people see and hear everywhere. Companies started hiring metaverse officers, and some people began claiming expertise in something … Continue reading Why Aesthetics Should Drive the Metaverse

TikTok Aesthetics

Our personal taste—for example in art, fashion, or music—does not develop by accident; it is not passive. People choose what they view, wear, and follow. But companies and organizations know how to exploit our natural desires for beauty and aesthetics. Before the Internet became a household necessity, people often trusted a friend or family member … Continue reading TikTok Aesthetics

Virtue and the Beautiful

The relation between morality and beauty continues to capture attention. Philosophers, especially moralists like Anthony Cooper (aka Shaftesbury), connected the ability to comprehend beauty to a person's virtue. Making this explicit, Shaftesbury referred to this innate ability to understand beauty as the moral sense. Part of the basis for this belief was the idea that … Continue reading Virtue and the Beautiful

Aesthetics are Intangible Assets

Jonathan Haskel and Stian Westlake describe the shift from tangible to intangible assets in the book, Capitalism Without Capital: The Rise of the Intangible Economy (2018). Tangible assets consist mostly of those objects that take up physical space: machines, factories, vehicles, desks, and computers. Intangible assets involve things like patents or procedures. To get a … Continue reading Aesthetics are Intangible Assets

The Beauty of Green Design

Described by many as larger than life, Lance Hosey pushed for higher levels of excellence and beauty by architects and designers. He passed away in 2021, but he left a legacy of advocating for the use of aesthetics in green (or sustainable) design. Within his context of design, he held to a core idea that … Continue reading The Beauty of Green Design

Aesthetics and New Product Design

The BOLTGROUP, located in Charlotte, NC, offers some insight into when in the design process should people consider aesthetics. The short answer is right away. On their website, they offer a slew of insightful articles about design practice and other ideas. One short essay, called "When to Address Aesthetics in Your NPD Process," stood out. … Continue reading Aesthetics and New Product Design

What is Aesthetic Taste?

Theories of taste ran rampant in the eighteenth century, but things have settled down a bit in academic circles. Despite all the books on aesthetics, few people (if any) have offered new theories of aesthetic taste. Yet we live in a time where the exercise of taste has become quite pervasive. Content creators and audiences … Continue reading What is Aesthetic Taste?

The Beautiful Business

Tom Morris, philosopher to the business world, wrote an excellent book a while back called, If Aristotle Ran General Motors. The title, as he notes early on, is meant to be more symbolic than literal, with Aristotle standing in for philosophy and General Motors standing in for any business. What Morris presents is a way … Continue reading The Beautiful Business