Articles

The Beautiful Business

Tom Morris, philosopher to the business world, wrote an excellent book a while back called, If Aristotle Ran General Motors. The title, as he notes early on, is meant to be more symbolic than literal, with Aristotle standing in for philosophy and General Motors standing in for any business. What Morris presents is a way … Continue reading The Beautiful Business

On Aesthetic Intelligence

In 2009, Rochelle Mucha published her book exploring "aesthetic intelligence." Mucha appeals to the origin of the word 'aesthetics,' rather than its current use in disciplines like philosophy. Aesthetics referred to the knowledge gained by the senses. Part of the motivation of her book is to show the value of getting all of our senses … Continue reading On Aesthetic Intelligence

On Cuteness

Guest post by P. Winston Fettner Cuteness, it seems, is more important than it's been given credit for. It's place in evolutionary aesthetics is essential, not only for its role in developing Darwinian and empirical approaches to aesthetics, but also in the application of evolutionary aesthetics to ethics, even suggesting a contribution to the ethics … Continue reading On Cuteness

Beauty: Objective or Subjective

Historically, philosophers wrote systems of philosophy that tried to connect the different branches—metaphysics, epistemology, ethics, aesthetics, and political philosophy—unifying the branches top each other. Steadily in the twentieth century, the academy became hyper-specialized. A few have attempted to systematically look at philosophy as whole again, as illustrated by Crispin Sartwell's 2017 book, Entanglements: A System … Continue reading Beauty: Objective or Subjective

Dislike and Taste

When discussing taste, we often speak about good or bad taste as if they are passively present in a person. "You either have good taste, or you don't." But what we choose to experience, and either like or dislike, is part of the process of developing taste. What it means to dislike something has not … Continue reading Dislike and Taste

Eating and the Tasteful Subject

One of the more fascinating books I’ve read recently is Lauren F. Klein’s An Archive of Taste: Race and Eating in the Early United States. Klein writes that “in the late colonial era and into the early republic, America’s cultural and political leaders identified a causal relation between the cultivation of the American palate and … Continue reading Eating and the Tasteful Subject

Taste Maps for Brands

For brands to stay relevant and successful, learning the tastes of customers is imperative. Taste influences how people see and act in the world. Taste is a reflection of our selves and a way to see what other people value. This idea led Stephen Bayley to describe taste as "a window and a mirror." "The … Continue reading Taste Maps for Brands

Disgust, Morality, and Negative Aesthetics

Disgust is a basic emotion that has served a useful purpose for our survival. Louise Fabiani explores this idea in her article, "Is Disgust Related to Morality?" While people have a natural caution when around too many people (physical crowds), that changes when we are connected to the crowd (psychological crowds) through religious observance or … Continue reading Disgust, Morality, and Negative Aesthetics

Curating Your Brand’s Aesthetic

The idea of curation has long been connected with the art world. We may picture someone making decisions about which art to hang in a gallery, which works fit in with a particular theme, or which artists to endorse or ignore. Curators could provide the breakthrough an artist needed to launch their career, or they … Continue reading Curating Your Brand’s Aesthetic

Ugliness and Climate Solutions

How aesthetics impacts our decision-making is often ignored or overlooked. Some researchers, for example, have claimed that our feelings (i.e., aesthetic responses) account for 85 percent of our decision-making for retail purchases. Another example from clothing helps to illustrate this point further. In Everyday Aesthetics, Yuriko Saito describes how natural fibers, such as wool and … Continue reading Ugliness and Climate Solutions