The Aesthetic Influences on Cosplay

Sometimes a microcosm of the world allows us to examine something in a fresh way. Cosplay culture gives us a new context in which to understand how beauty standards affect people. Cosplay is the practice of dressing up as a character from a movie, book (often a graphic novel), video game, or comic. Most frequently … Continue reading The Aesthetic Influences on Cosplay

TikTok Aesthetics

Our personal taste—for example in art, fashion, or music—does not develop by accident; it is not passive. People choose what they view, wear, and follow. But companies and organizations know how to exploit our natural desires for beauty and aesthetics. Before the Internet became a household necessity, people often trusted a friend or family member … Continue reading TikTok Aesthetics

The Beauty of Green Design

Described by many as larger than life, Lance Hosey pushed for higher levels of excellence and beauty by architects and designers. He passed away in 2021, but he left a legacy of advocating for the use of aesthetics in green (or sustainable) design. Within his context of design, he held to a core idea that … Continue reading The Beauty of Green Design

Taste Maps for Brands

For brands to stay relevant and successful, learning the tastes of customers is imperative. Taste influences how people see and act in the world. Taste is a reflection of our selves and a way to see what other people value. This idea led Stephen Bayley to describe taste as "a window and a mirror." "The … Continue reading Taste Maps for Brands

Disgust, Morality, and Negative Aesthetics

Disgust is a basic emotion that has served a useful purpose for our survival. Louise Fabiani explores this idea in her article, "Is Disgust Related to Morality?" While people have a natural caution when around too many people (physical crowds), that changes when we are connected to the crowd (psychological crowds) through religious observance or … Continue reading Disgust, Morality, and Negative Aesthetics

Curating Your Brand’s Aesthetic

The idea of curation has long been connected with the art world. We may picture someone making decisions about which art to hang in a gallery, which works fit in with a particular theme, or which artists to endorse or ignore. Curators could provide the breakthrough an artist needed to launch their career, or they … Continue reading Curating Your Brand’s Aesthetic

Ugliness and Climate Solutions

How aesthetics impacts our decision-making is often ignored or overlooked. Some researchers, for example, have claimed that our feelings (i.e., aesthetic responses) account for 85 percent of our decision-making for retail purchases. Another example from clothing helps to illustrate this point further. In Everyday Aesthetics, Yuriko Saito describes how natural fibers, such as wool and … Continue reading Ugliness and Climate Solutions

Origin of the Golden Ratio

A common narrative about the Golden Ratio (1:1.618) permeates western aesthetic ideas, especially concerning beauty. We are taught that the Golden Ratio was discovered by the Greeks, perhaps Pythagoras, and that there is an assumed linear progression from their time to ours. In "The Golden Ratio, a Supposed Greek Invention, May have African Roots," Audrey … Continue reading Origin of the Golden Ratio

The Beauty of Chance

I was forwarded an interview with a poker player named Maria Konnikova. Most of the interview involved her approach to poker, but the interviewer (Kevin Berger) led her into a discussion of the skill-versus-chance debate. While many top players insist that poker is a game of skill, Konnikova agrees but adds that there is always … Continue reading The Beauty of Chance

Beauty in African Philosophy

Beauty has a long history in philosophy. "The Concept of Beauty in African Philosophy," by  Diana-Abasi Ibanga, adds to this history by explaining another perspective. Ibanga, a researcher in the Department of Philosophy at the University of Calabar, Nigeria, begins his article by drawing attention to the fact that the pursuit and experience of beauty … Continue reading Beauty in African Philosophy