Aesthetic Intelligence, Part 1

Beauty, and aesthetics more generally, is often considered to be nonessential. A pragmatic person may think aesthetics are unimportant, if something works. A humanitarian may think what's really important is that people are fed, clothed, and sheltered. A medical person may believe that health is the key concern for people. While all these elements are … Continue reading Aesthetic Intelligence, Part 1

Aesthetics and Usability

Pedro Canhenha wrote a short article called "Aesthetic, Visual Design & Usability" for UX Planet (CLICK HERE), in which he provides an overview of the relationship between aesthetics and design. Functional contexts, such as design and architecture, have a job to do. If they fail to work properly and efficiently, then they are not made … Continue reading Aesthetics and Usability

Consumer Taste

Theories of aesthetic taste have been developed in the fields of philosophy, psychology, and sociology. But market and consumer research has not spent as much time developing theories of aesthetics taste to put into their different practices. Wayne D. Hoyer and Nicola E. Stokburger-Sauer opened this discussion in their article, "The Role of Aesthetic Taste … Continue reading Consumer Taste

Fleeting Beauty

Every year, thousands of people flock to the first public beach in America, Revere Beach (est. 1896) for the International Sand-Sculpting Festival. These are wonderfully complicated works that sculptors create in a short time, and they don't last very long. Shortly after the festival is over, the sand sculptures disappear. “SHELLter" by Jonathan (Jobi) Bouchard … Continue reading Fleeting Beauty

Can Beauty Save the World?

I remember hearing that Dostoevsky, in his book The Idiot, has a character utter the expression, "Beauty will save the world." I immediately liked this expression, if for no other reason than hoping it might be true. Years later, I finally got around to read The Idiot. I kept waiting with anticipation for the famous line … Continue reading Can Beauty Save the World?

Quotidian Aesthetics: The Design Paradigm

I have long-believed that aesthetics should be part of our everyday lives, and then philosophers started publishing books and articles about this idea I took for granted. However, I see that the literature in aesthetics did not always warrant such a conclusion, especially with an overwhelming focus on the arts. The "Everyday Aesthetics" movement in … Continue reading Quotidian Aesthetics: The Design Paradigm

Agriculture and Aesthetics

The animal only fashions things according to the standards and needs of the species it belongs to, whereas man knows how to produce according to the measure of every species and knows everywhere how to apply its inherent standard to the object: thus man also fashions things according to the laws of beauty.Karl Marx Aesthetics … Continue reading Agriculture and Aesthetics

Aesthetics Versus Philosophy of Art

It has become increasingly common to use the word 'aesthetics' when really talking about art. While it is true that many works of art are beautiful or have other aesthetic properties, most people claim to deny that aesthetics is a necessary component of art. One just has to think about Marcel Duchamp's Fountain (1917); he claimed … Continue reading Aesthetics Versus Philosophy of Art

The Aesthetics of Business

An aesthetic judgment, according to John Dobson, consists of five elements: disinterest, subjectivity, inclusivity, contemplativity, and internality. In his article "Aesthetics as a Foundation for Business Activity" (2007, Journal of Business Ethics), Dobson explains how businesses today need to consider aesthetics in their business practices. People (i.e., consumers) are no longer satisfied with the simple logical, … Continue reading The Aesthetics of Business

The Aesthetics of a Prison

Whether prison is supposed to punish people or reform them is an endless and tiring discussion. But either way, it seems that once people have "paid their debt," we have to at least allow them the chance to become decent members of society again. There's a strong stereotype that someone is made even worse by … Continue reading The Aesthetics of a Prison