Fleeting Beauty

Every year, thousands of people flock to the first public beach in America, Revere Beach (est. 1896) for the International Sand-Sculpting Festival. These are wonderfully complicated works that sculptors create in a short time, and they don’t last very long. Shortly after the festival is over, the sand sculptures disappear. Another sculptor, Herb Parker, makes … More Fleeting Beauty

Quotidian Aesthetics: The Design Paradigm

I have long-believed that aesthetics should be part of our everyday lives, and then philosophers started publishing books and articles about this idea I took for granted. However, I see that the literature in aesthetics did not always warrant such a conclusion, especially with an overwhelming focus on the arts. The “Everyday Aesthetics” movement in … More Quotidian Aesthetics: The Design Paradigm

Consumer Taste

Theories of aesthetic taste have been developed in the fields of philosophy, psychology, and sociology. But market and consumer research has not spent as much time developing theories of aesthetics taste to put into their different practices. Wayne D. Hoyer and Nicola E. Stokburger-Sauer opened this discussion in their article, “The Role of Aesthetic Taste … More Consumer Taste

The Aesthetics of Business

An aesthetic judgment, according to John Dobson, consists of five elements: disinterest, subjectivity, inclusivity, contemplativity, and internality. In his article “Aesthetics as a Foundation for Business Activity” (2007, Journal of Business Ethics), Dobson explains how businesses today need to consider aesthetics in their business practices. People (i.e., consumers) are no longer satisfied with the simple logical, … More The Aesthetics of Business