Quotidian Aesthetics: The Design Paradigm

I have long-believed that aesthetics should be part of our everyday lives, and then philosophers started publishing books and articles about this idea I took for granted. However, I see that the literature in aesthetics did not always warrant such a conclusion, especially with an overwhelming focus on the arts. The “Everyday Aesthetics” movement in … More Quotidian Aesthetics: The Design Paradigm

Consumer Taste

Theories of aesthetic taste have been developed in the fields of philosophy, psychology, and sociology. But market and consumer research has not spent as much time developing theories of aesthetics taste to put into their different practices. Wayne D. Hoyer and Nicola E. Stokburger-Sauer opened this discussion in their article, “The Role of Aesthetic Taste … More Consumer Taste

The Aesthetics of Business

An aesthetic judgment, according to John Dobson, consists of five elements: disinterest, subjectivity, inclusivity, contemplativity, and internality. In his article “Aesthetics as a Foundation for Business Activity” (2007, Journal of Business Ethics), Dobson explains how businesses today need to consider aesthetics in their business practices. People (i.e., consumers) are no longer satisfied with the simple logical, … More The Aesthetics of Business

Elegance in Japanese Art: Reflections on Cultural Changes

Beauty is not as different among cultures as it often appears. Proportion (or harmony), for example, has been an important characteristic of beauty since ancient Greece, despite all the changes and iterations it has undergone. As one culture is influenced by another culture’s view of beauty, they don’t have to abandon their original view. They … More Elegance in Japanese Art: Reflections on Cultural Changes