Aesthetic Intelligence, Part 2

A previous post discussed the importance of considering aesthetics in business from the book Aesthetic Intelligence: How to Boost It and Use It in Business and Beyond by Pauline Brown. I wanted to follow up that entry with some insights from this book on how to develop aesthetic intelligence, specifically how to better curate your … Continue reading Aesthetic Intelligence, Part 2

Attention to Beauty

In his book, Aesthetics: A Very Short Introduction, Bence Nanay writes, "What all things aesthetic have in common is something very simple: the way you're exercising your attention" (p.22). To illustrate what he means, Nanay uses as an example the painting The Fall of Icarus by Pieter Bruegel the Elder. Landscape with the Fall of … Continue reading Attention to Beauty

'Vivaldi for Gorillas': Seeking Aesthetics in Adversity

Guest Post by Venkat Ramanan While held prisoner in Auschwitz, the Italian writer Primo Levi, in an effort to keep himself anchored, tried to recall all the cantos of Dante’s The Divine Comedy and explicate its intricacies to his fellow inmates. There were, naturally, gaps in Levi’s memory. He got frustrated with this lapse and … Continue reading 'Vivaldi for Gorillas': Seeking Aesthetics in Adversity

Engineering Aesthetics: Beautifying Practical Solutions

Engineering, we might think, is simply the application of math and science to solve practical problems. However, there exists an intimate connection with aesthetics. Rolf Faste—in his article "The Role of Aesthetics in Engineering"—mentions that the word 'aesthetics' has its origins in ancient Greek with the idea of sense perception. To understand the importance, he … Continue reading Engineering Aesthetics: Beautifying Practical Solutions

The Aesthetics of a Prison

Whether prison is supposed to punish people or reform them is an endless and tiring discussion. But either way, it seems that once people have "paid their debt," we have to at least allow them the chance to become decent members of society again. There's a strong stereotype that someone is made even worse by … Continue reading The Aesthetics of a Prison

Aesthetic Intelligence, Part 1

Beauty, and aesthetics more generally, is often considered to be nonessential. A pragmatic person may think aesthetics are unimportant, if something works. A humanitarian may think what's really important is that people are fed, clothed, and sheltered. A medical person may believe that health is the key concern for people. While all these elements are … Continue reading Aesthetic Intelligence, Part 1

Aesthetics and Usability

Pedro Canhenha wrote a short article called "Aesthetic, Visual Design & Usability" for UX Planet (CLICK HERE), in which he provides an overview of the relationship between aesthetics and design. Functional contexts, such as design and architecture, have a job to do. If they fail to work properly and efficiently, then they are not made … Continue reading Aesthetics and Usability

Consumer Taste

Theories of aesthetic taste have been developed in the fields of philosophy, psychology, and sociology. But market and consumer research has not spent as much time developing theories of aesthetics taste to put into their different practices. Wayne D. Hoyer and Nicola E. Stokburger-Sauer opened this discussion in their article, "The Role of Aesthetic Taste … Continue reading Consumer Taste

Fleeting Beauty

Every year, thousands of people flock to the first public beach in America, Revere Beach (est. 1896) for the International Sand-Sculpting Festival. These are wonderfully complicated works that sculptors create in a short time, and they don't last very long. Shortly after the festival is over, the sand sculptures disappear. “SHELLter" by Jonathan (Jobi) Bouchard … Continue reading Fleeting Beauty

Can Beauty Save the World?

I remember hearing that Dostoevsky, in his book The Idiot, has a character utter the expression, "Beauty will save the world." I immediately liked this expression, if for no other reason than hoping it might be true. Years later, I finally got around to read The Idiot. I kept waiting with anticipation for the famous line … Continue reading Can Beauty Save the World?