Consumer Taste

Theories of aesthetic taste have been developed in the fields of philosophy, psychology, and sociology. But market and consumer research has not spent as much time developing theories of aesthetics taste to put into their different practices. Wayne D. Hoyer and Nicola E. Stokburger-Sauer opened this discussion in their article, "The Role of Aesthetic Taste … Continue reading Consumer Taste

Fleeting Beauty

Every year, thousands of people flock to the first public beach in America, Revere Beach (est. 1896) for the International Sand-Sculpting Festival. These are wonderfully complicated works that sculptors create in a short time, and they don't last very long. Shortly after the festival is over, the sand sculptures disappear. “SHELLter" by Jonathan (Jobi) Bouchard … Continue reading Fleeting Beauty

Can Beauty Save the World?

I remember hearing that Dostoevsky, in his book The Idiot, has a character utter the expression, "Beauty will save the world." I immediately liked this expression, if for no other reason than hoping it might be true. Years later, I finally got around to read The Idiot. I kept waiting with anticipation for the famous line … Continue reading Can Beauty Save the World?

Quotidian Aesthetics: The Design Paradigm

I have long-believed that aesthetics should be part of our everyday lives, and then philosophers started publishing books and articles about this idea I took for granted. However, I see that the literature in aesthetics did not always warrant such a conclusion, especially with an overwhelming focus on the arts. The "Everyday Aesthetics" movement in … Continue reading Quotidian Aesthetics: The Design Paradigm

Agriculture and Aesthetics

The animal only fashions things according to the standards and needs of the species it belongs to, whereas man knows how to produce according to the measure of every species and knows everywhere how to apply its inherent standard to the object: thus man also fashions things according to the laws of beauty.Karl Marx Aesthetics … Continue reading Agriculture and Aesthetics

Aesthetics Versus Philosophy of Art

It has become increasingly common to use the word 'aesthetics' when really talking about art. While it is true that many works of art are beautiful or have other aesthetic properties, most people claim to deny that aesthetics is a necessary component of art. One just has to think about Marcel Duchamp's Fountain (1917); he claimed … Continue reading Aesthetics Versus Philosophy of Art

The Aesthetics of Business

An aesthetic judgment, according to John Dobson, consists of five elements: disinterest, subjectivity, inclusivity, contemplativity, and internality. In his article "Aesthetics as a Foundation for Business Activity" (2007, Journal of Business Ethics), Dobson explains how businesses today need to consider aesthetics in their business practices. People (i.e., consumers) are no longer satisfied with the simple logical, … Continue reading The Aesthetics of Business

Leaf-Peeping: The Search for the Aesthetic

When gas prices rise, people become less inclined to simply go for a drive that doesn't have a specific purpose other than its own delight. But one kind of drive that doesn't serve any practical purposes that people regularly take (each fall) is a trip to see autumn foliage. People from suburbs and cities alike … Continue reading Leaf-Peeping: The Search for the Aesthetic

Elegance in Japanese Art: Reflections on Cultural Changes

Beauty is not as different among cultures as it often appears. Proportion (or harmony), for example, has been an important characteristic of beauty since ancient Greece, despite all the changes and iterations it has undergone. As one culture is influenced by another culture’s view of beauty, they don’t have to abandon their original view. They … Continue reading Elegance in Japanese Art: Reflections on Cultural Changes

Aesthetics for Teens!

On August 16, 2017, I led a workshop called Philosophy of Design: Aesthetics to the Graphic Design Studio at Artist for Humanity. First of all, if you don't know about them, you will be inspired to learn more. They employ about 150 teenagers to learn and make art. They all begin in the painting studio … Continue reading Aesthetics for Teens!