Fleeting Beauty

Every year, thousands of people flock to the first public beach in America, Revere Beach (est. 1896) for the International Sand-Sculpting Festival. These are wonderfully complicated works that sculptors create in a short time, and they don’t last very long. Shortly after the festival is over, the sand sculptures disappear. Another sculptor, Herb Parker, makes … More Fleeting Beauty

Beauty and Morality

When we first see the elephant man without his burlap mask in David Lynch’s 1980 film, our first impression is that he is ugly. We then come to understand throughout the movie that he is a beautiful person. This extreme example represents the confusion in which we often find ourselves between morality and beauty. People … More Beauty and Morality

Quotidian Aesthetics: The Design Paradigm

I have long-believed that aesthetics should be part of our everyday lives, and then philosophers started publishing books and articles about this idea I took for granted. However, I see that the literature in aesthetics did not always warrant such a conclusion, especially with an overwhelming focus on the arts. The “Everyday Aesthetics” movement in … More Quotidian Aesthetics: The Design Paradigm

Consumer Taste

Theories of aesthetic taste have been developed in the fields of philosophy, psychology, and sociology. But market and consumer research has not spent as much time developing theories of aesthetics taste to put into their different practices. Wayne D. Hoyer and Nicola E. Stokburger-Sauer opened this discussion in their article, “The Role of Aesthetic Taste … More Consumer Taste

Review of Wandering in the Land of Oblivion

The Urbano Project in Jamaica Plain (Boston) has a wonderful show by artist Constanza Aguirre, on view from November 9, 2018 through January 11, 2019. Her art explores the relationship that people have with work. What happens when displaced people are thereby prevented from working? Do they become less human?  In my art review (see … More Review of Wandering in the Land of Oblivion

The Aesthetics of Business

An aesthetic judgment, according to John Dobson, consists of five elements: disinterest, subjectivity, inclusivity, contemplativity, and internality. In his article “Aesthetics as a Foundation for Business Activity” (2007, Journal of Business Ethics), Dobson explains how businesses today need to consider aesthetics in their business practices. People (i.e., consumers) are no longer satisfied with the simple logical, … More The Aesthetics of Business