beauty changes everything
In his book, Aesthetics: A Very Short Introduction, Bence Nanay writes, "What all things aesthetic have in common is something very simple: the way you're exercising your attention" (p.22). To illustrate what he means, Nanay uses as an example the painting The Fall of Icarus by Pieter Bruegel the Elder. Landscape with the Fall of … Continue reading Attention to Beauty
Theories of aesthetic taste have been developed in the fields of philosophy, psychology, and sociology. But market and consumer research has not spent as much time developing theories of aesthetics taste to put into their different practices. Wayne D. Hoyer and Nicola E. Stokburger-Sauer opened this discussion in their article, "The Role of Aesthetic Taste … Continue reading Consumer Taste
An aesthetic judgment, according to John Dobson, consists of five elements: disinterest, subjectivity, inclusivity, contemplativity, and internality. In his article "Aesthetics as a Foundation for Business Activity" (2007, Journal of Business Ethics), Dobson explains how businesses today need to consider aesthetics in their business practices. People (i.e., consumers) are no longer satisfied with the simple logical, … Continue reading The Aesthetics of Business