Pedro Canhenha wrote a short article called "Aesthetic, Visual Design & Usability" for UX Planet (CLICK HERE), in which he provides an overview of the relationship between aesthetics and design. Functional contexts, such as design and architecture, have a job to do. If they fail to work properly and efficiently, then they are not made … Continue reading Aesthetics and Usability
Category: Business
Consumer Taste
Theories of aesthetic taste have been developed in the fields of philosophy, psychology, and sociology. But market and consumer research has not spent as much time developing theories of aesthetics taste to put into their different practices. Wayne D. Hoyer and Nicola E. Stokburger-Sauer opened this discussion in their article, "The Role of Aesthetic Taste … Continue reading Consumer Taste
The Aesthetics of Business
An aesthetic judgment, according to John Dobson, consists of five elements: disinterest, subjectivity, inclusivity, contemplativity, and internality. In his article "Aesthetics as a Foundation for Business Activity" (2007, Journal of Business Ethics), Dobson explains how businesses today need to consider aesthetics in their business practices. People (i.e., consumers) are no longer satisfied with the simple logical, … Continue reading The Aesthetics of Business