Category: Business

Aesthetics and Usability

Posted on by Michael R Spicher in aesthetics, Business, Current Article, Design, Everyday Aesthetics

Pedro Canhenha wrote a short article called "Aesthetic, Visual Design & Usability" for UX Planet (CLICK HERE), in which he provides an overview of the relationship between aesthetics and design. Functional contexts, such as design and architecture, have a job to do. If they fail to work properly and efficiently, then they are not made … Continue reading Aesthetics and Usability →

Consumer Taste

Posted on by Michael R Spicher in aesthetics, Business, Current Article, Design, Everyday Aesthetics, Research, Well-being

Theories of aesthetic taste have been developed in the fields of philosophy, psychology, and sociology. But market and consumer research has not spent as much time developing theories of aesthetics taste to put into their different practices. Wayne D. Hoyer and Nicola E. Stokburger-Sauer opened this discussion in their article, "The Role of Aesthetic Taste … Continue reading Consumer Taste →

The Aesthetics of Business

Posted on by Michael R Spicher in aesthetics, Business, Everyday Aesthetics, Philosophy, Well-being

An aesthetic judgment, according to John Dobson, consists of five elements: disinterest, subjectivity, inclusivity, contemplativity, and internality. In his article "Aesthetics as a Foundation for Business Activity" (2007, Journal of Business Ethics), Dobson explains how businesses today need to consider aesthetics in their business practices. People (i.e., consumers) are no longer satisfied with the simple logical, … Continue reading The Aesthetics of Business →